Cultural Nuances Impact User Experience: Why We Test with International Audiences
Designs that incorporate local nuances of international markets benefit organizations and their customers. Even small-scale studies can lead to insights that improve designs and increase trust.
Modify Your Design for Global Audiences: Crosscultural UX Design
Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make.
Mental Models
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.
International Usability Testing
When working on a product intended for use abroad your best bet is to conduct international usability testing. You may need to engage a translator or even a local usability consultant, depending on the complexity of the test.
Cultural Differences in User Research Facilitation
Cultural differences can negatively impact study outcomes when conducting international user research studies. Identify these differences and use 3 techniques to lower their effects.
Website Design in High-Context Cultures like China
The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.
International Usability: Big Stuff the Same, Details Differ
User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users.
Imagery Helps International Shoppers Navigate Ecommerce Sites
Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.
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